At AMMARA, we make shirts: luxurious, everyday shirts that wear like pep talks. Focusing on shirts means more attention spent on the details that matter (i.e., all of them — and then some), from button choice to fabric to silhouette to factory partnership. Our direct-to-consumer approach allows for the highest-possible quality, without the traditional department store markup. You’ll also notice that each shirt is named for a powerful, inspirational woman. Use this to your advantage. Nothing like an extra boost of confidence.