I launched AMMARA to make shirts that wear like modern-day armour. With 10 years in luxury fashion, my own clothing line, and a Harvard MBA under my wing, I wanted to create the very thing that gave me confidence throughout my career: a really, really great shirt.
In 2016, AMMARA was born: thoughtfully-tailored, luxurious shirts that are made in New York, sold without the retail markup and named after strong, inspirational women.
We’re committed to giving back, too. AMMARA partners with a new charity every year. Our 2019 partnership is with Bottomless Closet, a New York City-based organization that works to reduce the barriers many financially underprivileged women face in search of employment.
Women in Charge
AMMARA in the Press
"This Kourtney Kardashian Approved Shirt is Bound to Sell Out"
"Beautiful, high quality, well-tailored shirts without the retail mark-up, for less than half the typical retail price."
"The Perfect, Shirt-Only Line"
" How The Search For The 'Perfect' Shirt Transformed This Founder's Career"
"Forget Basic Button-Downs: These Shirts Make a Statement and Still Go With Everything"
"A New Company Wants To Make Shirts For Women That Rival The Best In Menswear"